Comments on: The Grateful Read http://www.interactiveknowhow.com/2008/10/the-grateful-read/ Bright ideas to grow your business Thu, 09 Feb 2012 08:54:45 +0000 http://wordpress.org/?v=2.5.1 By: Jemima http://www.interactiveknowhow.com/2008/10/the-grateful-read/#comment-337 Jemima Thu, 30 Oct 2008 15:20:30 +0000 http://www.interactiveknowhow.com/?p=188#comment-337 Hi Alan, Thanks for your comment. Much appreciated. I guess as Clay Shirky (and no doubt others) said, every company is now a media company. And every company has to be media savvy. With the millions of conversations taking place on the web, and the billions of connections, trust becomes everything. It's time for a big shake out, which we're possibly only just at the beginning of. Thanks again, Jemima Hi Alan,

Thanks for your comment. Much appreciated.

I guess as Clay Shirky (and no doubt others) said, every company is now a media company. And every company has to be media savvy.

With the millions of conversations taking place on the web, and the billions of connections, trust becomes everything. It’s time for a big shake out, which we’re possibly only just at the beginning of.

Thanks again,
Jemima

]]> By: Barack Obama On Best Political Blogs » The Grateful Read http://www.interactiveknowhow.com/2008/10/the-grateful-read/#comment-335 Barack Obama On Best Political Blogs » The Grateful Read Thu, 30 Oct 2008 00:57:21 +0000 http://www.interactiveknowhow.com/?p=188#comment-335 [...] The Grateful Read “Another example is John Edwards [the US presidential candidate who came third to Barack Obama and Hillary Clinton in the recent democratic nominations]. He used Twitter, but when his campaign was over, and he’d lost, he didn’t even say … [...] [...] The Grateful Read “Another example is John Edwards [the US presidential candidate who came third to Barack Obama and Hillary Clinton in the recent democratic nominations]. He used Twitter, but when his campaign was over, and he’d lost, he didn’t even say … [...]

]]> By: Alan Moore http://www.interactiveknowhow.com/2008/10/the-grateful-read/#comment-333 Alan Moore Wed, 29 Oct 2008 16:52:41 +0000 http://www.interactiveknowhow.com/?p=188#comment-333 Interesting Jemima, but I do think the answers are there to make social media work. the following 6 points, I suggest are now the primary factors that will influence business, commerce and society; [1] Search [2] Proximity [3] Recommendation [4] Links – point to [5] Discovery [6] currency of information. So for every information-mediated company – from retail, banking to entertainment these five key points become the new interface of commerce. So the questions we have to ask are: 1. Which retailers have the skills to close complex transactions? 2. Which services, retailers, brands does the mass market trust for what? 3. How will the consumer be educated to ask/ purchase the correct service? So, as David Weinberger wrote, everything becomes miscellaneous. The outcome of this change will be what Tony Fish describes as the ‘Rainbow of Engagement’, which is the move from selling technology to selling a spectrum of services. All good things Alan :-) Interesting Jemima, but I do think the answers are there to make social media work.

the following 6 points, I suggest are now the primary factors that will influence business, commerce and society; [1] Search [2] Proximity [3] Recommendation [4] Links – point to [5] Discovery [6] currency of information. So for every information-mediated company – from retail, banking to entertainment these five key points become the new interface of commerce. So the questions we have to ask are:

1. Which retailers have the skills to close complex transactions?
2. Which services, retailers, brands does the mass market trust for what?
3. How will the consumer be educated to ask/ purchase the correct service?

So, as David Weinberger wrote, everything becomes miscellaneous. The outcome of this change will be what Tony Fish describes as the ‘Rainbow of Engagement’, which is the move from selling technology to selling a spectrum of services.

All good things

Alan :-)

]]> By: Hilary Clinton On Best Political Blogs » The Grateful Read http://www.interactiveknowhow.com/2008/10/the-grateful-read/#comment-332 Hilary Clinton On Best Political Blogs » The Grateful Read Wed, 29 Oct 2008 16:35:24 +0000 http://www.interactiveknowhow.com/?p=188#comment-332 [...] The Grateful Read “Another example is John Edwards [the US presidential candidate who came third to Barack Obama and Hillary Clinton in the recent democratic nominations]. He used Twitter, but when his campaign was over, and he’d lost, he didn’t even say … [...] [...] The Grateful Read “Another example is John Edwards [the US presidential candidate who came third to Barack Obama and Hillary Clinton in the recent democratic nominations]. He used Twitter, but when his campaign was over, and he’d lost, he didn’t even say … [...]

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