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	<title>Interactive Knowhow</title>
	<link>http://www.interactiveknowhow.com</link>
	<description>Bright ideas to grow your business</description>
	<lastBuildDate>Wed, 19 Jan 2011 21:18:49 +0000</lastBuildDate>
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	<item>
		<title>Goodbye - it&#8217;s been real (or should that be virtual)?</title>
		<description>



Photo: cjsimmons


After eight wonderful years, iKnowHow is calling it a day, kicking off its trainers and walking off into the sunset (while owner Jemima Gibbons looks forward to no longer having to talk about herself as a separate entity ☺).

It’s been a fabulous time. Made more so by the amazing ...</description>
		<link>http://www.interactiveknowhow.com/2010/09/goodbye-its-been-real-or-should-i-say-virtual/</link>
			</item>
	<item>
		<title>RSA Fellowship Council - live blog of fourth meeting</title>
		<description>I'm at 8 John Adam Street, London, liveblogging from the fourth meeting of the RSA Fellowship Council. Please keep refreshing this page for updates.

13.08: Zena Martin and David Archer (Fellowship Council members and Trustees) are about to present their perspective on the Fellowship Council's relationship with the RSA Board of ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/rsa-fellowship-council-live-blog-of-fourth-meeting/</link>
			</item>
	<item>
		<title>The Moses Method (not)</title>
		<description>I'm back from the break at Social Media Influence 2010 and this'll be a blog of the last few sessions of the day.

Adam Brown, Director of Interactive Marketing Communications, DELL, is on stage, talking about storytelling (not directly connected to the London 2012 presentation, but stories seem to be a ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/the-moses-method-not/</link>
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		<title>Story-telling at the London 2012 Olympic Games</title>
		<description>Alex Balfour, Head of New Media, London 2012, is talking about how his organisation is preparing to use social media in the run-up to the London Olympics.

14:40: London 2012's digital mission is to create products and services that:

1. Help the business meet its objectives efficiently and cost effectively
2. Aspire to ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/story-telling-at-the-london-2012-olympic-games/</link>
			</item>
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		<title>&#8220;It used to be Revenge of The Nerds, now it&#8217;s The Brady Bunch&#8221;</title>
		<description>

Back from lunch at Social Media Influence and I'm live-blogging here for the rest of the afternoon. The streams have merged for the next two sessions so we're not just focusing on external or internal social comms, but across the two. Next up: performance with purpose: the promise of pepsico. ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/it-used-to-be-revenge-of-the-nerds-now-its-the-brady-bunch/</link>
			</item>
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		<title>Be the change you want to see</title>
		<description>Continuing my live blog from Social Media Influence at the Marriott Hotel, London. Lee Bryant is up, talking about "Social business inside and outside".

12.17: If you take the ideas of Christakis and Fowler's book, Connected, and look at how individuals are impacted by their personal networks and the people attached ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/be-the-change-you-want-to-see/</link>
			</item>
	<item>
		<title>Customers don&#8217;t ♥ campaigns</title>
		<description>I've moved over to the other stream at the Social Media Influence conference in London and continuing my live blog: this is the main conference stream (entitled "Social Media Influence") - focusing on marketing. It's not necessarily my main area of interest (nor that of this blog) but I'm interested ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/customers-dont-%e2%99%a5-campaigns/</link>
			</item>
	<item>
		<title>It&#8217;s not ROI, it&#8217;s ROA!</title>
		<description>Continuing my live blog from Social Media Influence in London. We're back after the morning coffee break and I'm back in the Social Business Design stream. Up on stage is Julien Le Nestour, formerly of Schlumberger. He is going to tell us all about his idea of ROA (Return on ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/its-not-roi-its-roa/</link>
			</item>
	<item>
		<title>Social Media Influence - live blog</title>
		<description>I'm live-blogging from the fifth annual Social Media Influence conference at The Marriott Hotel, London. There are two tracks: "Social Media Influence" and "Social Business Design" - I'm starting out in the second track but aim to move between the two. Keep refreshing this page for updates.

9.15am: Headshift's Lee Bryant ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/social-media-influence-live-blog/</link>
			</item>
	<item>
		<title>In pursuit of happiness</title>
		<description>



Towards a greener planet?


I loved the opener to Matthew Taylor’s annual lecture at the RSA last night: “At the heart of our public debates about the future of the human race is the [Reggie Perrin-like] question ‘can we go on like this?’”

That set the tone for an hour of deep, ...</description>
		<link>http://www.interactiveknowhow.com/2010/06/in-pursuit-of-happiness/</link>
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